Local Vibes Podcast

Go where the locals go!
Pat and Angie talk to small businesses about their success stories.  Learn how they got started, how they have stayed in business, and why they're a place the locals go.

We want to know...what's their vibe?

Recent Posts From Our Business Blog

Google Business Profile – Formerly Google My Business

Marketing Tip #1 of 12: Get Your Google Business Profile

By Angie Cherubini | January 10, 2022
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Hi, I’m Angie and for the next few days, I’m going to be doing short simple video tips.   When I say short I mean 30 sec to a minute tops so you can’t help but watch.  I want to help you in 2022 navigate online marketing. Tip #1…Get your Google Business Profile formally Google My Business – it’s easy to do and it’s free so there is no reason your business should NOT be on it.  Take your time adding your business information, services, videos, and photos to make your listing stand out from your competitors.  Remember this may be the first encounter someone has with you…make it count! Want to know how to do it?  I can show you!  Take my short mini-course: Google Business Profile – Formerly Google My Business and get your listing today!

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The Importance of Building an Email List

By Hannah Cherubini | January 4, 2022
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Many people see email lists as old-fashioned and outdated, but the truth is that it’s one of the most valuable assets available to any business. Building an email list is an excellent way to keep in touch with customers or potential clients, build brand loyalty, and reach new prospects. If you’re looking for more information on how to create your list, this blog post will give you some great tips! One of the most important things to remember when building an email list is to make sure that it’s opt-in. This means that people have to explicitly agree to receive your emails, either by signing up on your website or by clicking a link in an email you’ve sent them. Another essential thing to keep in mind is to provide value to your subscribers. If all you do is send them sales pitches, they’ll quickly unsubscribe or mark your email as spam. Instead, try sending them helpful tips, articles, or other content that’s relevant to their interests. This will help

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Weekly plan

A Successful Week Starts With A Plan

By Angie Cherubini | January 3, 2022
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Do you plan your week out for family and work? I do now! 🙋‍♀️ It’s one of my changes in 2022.  I like to plan my week out on Sunday so I don’t have to think about it on Monday.     Here’s my order of importance on my plan: ✅ Family Dinner Night (I have to schedule this during the week since they are all gone on the weekends!) ✅ Weekly Lunch Date with Pat! ✅ Read 15-30 minutes per day ✅ Exercise daily ✅ PVT – Prime Vision Time set for every morning when I wake up. No, it’s not watching TV, but actually working on making my vision board a reality. Mornings are the easiest times for me to focus! ✅ Essential Daily Work Tasks – ie: email, social media messages, calls, etc. My weekly plan is a perfect example of mental fitness.   Want to see more?  Click here for more motivational forum posts! Remember, life is a gift!

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Google My Business name change to Google Business Profile

Google Changes Google My Business to Google Business Profile

By Angie Cherubini | December 21, 2021
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Dear Google, please quit changing names! I JUST got used to calling it Google My Business and you up and changed to Google Business Profile. Google has announced that it is changing the name of Google My Business to Google Business Profile. This change will help to ensure that business owners have a clear and concise way to manage their online presence. Did you know this? Do you have yours? Do you even know what I am talking about? Is it up-to-date with current info and pictures? Do you know how to name your photos correctly? The new Google Business Profile will include all of the same features as Google My Business, with the addition of some new enhancements. If you’re a business and you answered no to any of these hit me up! Or just get on the list here to learn that and soooo much more in 2022!

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is social media using you?

Are You Using Social Media Or Is It Using You?

By Pat Cherubini | December 20, 2021
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I use social media as “business media”. Here’s how: 1. Get in. 2. Create something with the purpose of moving your business ahead. 3. Deliver value with respect to the viewer’s time. 4. Provide a strong “next step”. 5. Get out! Make it worth the 10 minutes to create or do something else. Don’t get caught gawking at someone’s breakfast or you will end up burning time that could be used for something more important. Some of the smartest people in the entire world work for Facebook and Instagram and they do nothing but figure out how to get you to stay on their platforms for as long as possible. (even when they say they don’t). Those platforms get paid each time someone scrolls 4 posts. There is a sponsored post every 4th post and that advertiser pays whether you click it or not. Now you know why they want you to spend hours scrolling. Use it to your advantage. Get in. Post. Get out! No one laying on

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Ultimate Online Marketing -pat-pillars

4 Pillars of Ultimate Online Marketing.  Don’t Do Pillar 4 Wrong!

By Pat Cherubini | November 9, 2021
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The number one question we get from business owners is always something like “how do I market/advertise my business”?  It all seems so simple but there is so much online marketing information out there that we all get overwhelmed and don’t do enough. Instead of answering like most marketers and saying “it depends”, or “let’s book a call”, or “pay us first”, we just thought we’d share our foundation of our entire business.  No tricks.  Just living by our motto of Keep It Stupid Simple (K.I.S.S.) and forget the rest!  80/20 rule in effect. Pillar 1:  “Grab Leads” – We call this filling your funnel aka lead generation.  But, before you can fill your funnel you must first have a funnel.  It can be simply a way for people to opt in to get your free information whatever that is.  i.e. Website, Landing page, form, texting you, phone calls, messenger… #buildyourlist Pillar 2:  “Get Attention” – Otherwise known as the marketing.  You start filling the top of your funnel

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