Local Vibes Podcast
Go where the locals go!
Pat and Angie talk to small businesses about their success stories. Learn how they got started, how they have stayed in business, and why they're a place the locals go.
We want to know...what's their vibe?
Welcome to The Local Vibes Podcast! Follow along as Pat and Angie Cherubini help listeners gain an in-depth and relevant look at small businesses in America, their unique stories, marketing success, and the vibe they bring to their industry and their community. With each episode, we welcome a diverse group of guests from multiple industries who bring their expertise to the USA and YOU!
Latest Episodes
AVAILABLE WHEREVER YOU GET YOUR PODCAST - coming soon!
Recent Posts From Our Business Blog
Find Your Ideal Client In Two Steps
Who is YOUR ideal client, patient or customer? Do you REALLY know? Before you can advertise effectively you need to answer this question or you are simply throwing money away. When you run an ad or boost a post do you actually know WHO your ideal client is? Do you just assume you know? This is the mistake we see over and over again. Knowing more about your ideal client or avatar is an important step in creating an effective ad campaign that works. Find out their pains, their fears, their wants, and desires for your product or service. You may be surprised at who your ideal client or avatar really is! Why do this? You can then create an irresistible offer targeted to them. You will develop a connection to your ideal client who now feels you are speaking to them. They will be more likely to click on your ad because they can relate to you. How do you find your ideal client? There are two quick
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Stop Wasting Money On Facebook Ads
Have you noticed that you are getting calls from out-of-state after starting your Facebook ad or boosted post? You are probably wasting your money because you haven’t set your location. Let me show you how simple it is to set a location and finally get your ad to work for you vs. wasting your money! Did you catch my latest tip on The Shiny Object Syndrome? Don’t miss it! Would you like to learn more? Join our forum for questions and answers to your online marketing.
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How to Do Customer Research: For Beginners
If you want to succeed in business, you need to know your customer. Why is it important? Customer research can help you understand your target audience, what they want and need, and how best to reach them. Start by creating customer personas. A customer persona is a fictional representation of your target customer. It includes demographic information, such as age, gender, income level, and other information, such as interests and needs. This will help you better understand your customers and what they want. Next, do some customer surveys. Surveys can help you learn more about your customer’s needs and preferences. You can ask what types of products they are interested in, their favorite brands, and how much they would be willing to spend on a product or service. Finally, use social media to do research. Platforms like Twitter and Facebook can be a great way to learn about customer needs and preferences. You can search for hashtags related to your industry or target market or look at
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Video Marketing 101: Everything You Need to Know to Get Started
Video is one of the most powerful marketing tools at your disposal. It can increase brand awareness, drive traffic to your website, and convert leads into customers. Let’s break it down with tips on how you can start using videos to grow your brand. It would be best to keep in mind a few things regarding video marketing. First, think about what you want to achieve with your videos. Do you want to increase brand awareness? Drive traffic to your website? Convert leads into customers? Once you know your goals, you can plan your video content strategy. Second, make sure your videos are high quality. Nobody wants to watch a video that’s blurry and grainy. Make sure you use good lighting, video editing software, and a high-quality camera. Third, be sure to create video content that resonates with your target audience. What type of videos do they like to watch? What kind of content do they find most useful? Tailor your video content to meet the needs of your
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Online Marketing Tip #12 – The Shiny Object Syndrome
Tip #12…Don’t get caught up in the Shiny Object Syndrome! Marketing on all social platforms, search engines, and your website can get overwhelming. You are hustled daily on shiny new ways to advertise or manage your business. What should you do? Find a group, course, or mentor to guide you… that you know, like, and trust. Doing this yourself can be done so do your research and find a course that can help you! If you like what you’ve seen in these tip videos be sure to subscribe to our Youtube channel so you will be notified when we release our new course just for businesses like you! Ready to make your online marketing experience easier and more effective? Go here to get the Ultimate Online Marketing Course! Did you catch my last video? Watch Run Google and Facebook Ads now!
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5 Tips for Getting Started with Text Message Marketing
If you’re looking for a way to connect with your customers, you should consider using text message marketing. This is a great way to keep customers informed about what’s going on with your business. In this post, I’ll provide five tips on how to get started with text message marketing. Tip #01: Establish a goal for your text marketing campaign. Before you launch a text marketing campaign, you need to establish a goal. What do you hope to achieve with this campaign? Do you want to increase sales or drive more traffic to your website? Once you know what you’re trying to achieve, you can develop strategies to help you reach your goal. Tip #02: Create a list of contacts. The next step is to create a list of contacts. This can be done in several ways, such as gathering contact information from customers who have made purchases or signing up people who visit your website. You can also purchase lists from marketing companies. It’s essential to ensure that
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Online Marketing Tip #11 – Run Google and Facebook Ads
Stop throwing your money away on advertising that is not 24/7. When done right online ads ARE your way to go. Traditional advertising CAN be effective to support online advertising but, no other medium can reach more eyes and be more targeted than online ads. In some cases depending on your industry, they can be very inexpensive. You will also have stats to support what you do that no other medium can boast about. Scaling up or down is simple and easy based purely on the amount of money you want to invest. Watch our Top 5 Mistakes that businesses make online! How many are you guilty of? Need questions answered? Go to our forum and ask questions! Make sure to watch my last video on Contacting Old Leads!
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Online Marketing Tip #10 – Contact Your Old Leads
Tip #10…contact old leads Make it a point to catch up with past leads that didn’t say “no” but said, “no not right now”. We never think about reaching out to people who opt into advertising we do but just weren’t ready at that time. These are people who were once interested but for some reason couldn’t pull the trigger. If they didn’t tell you to stop contacting them, then set up a text or email campaign reaching out to see if they are ready now. Remember, text campaigns should be short and sweet information. Make it seem as if you are actually talking to them! Did you catch my last post? Watch the video Answer Your Phone now! Got questions? Head on over to our forum. Interested in our Top 5 Biggest Online Marketing Mistakes businesses make? How many are you guilty of right now?
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Email Marketing 101: A Guide to Getting Started
Email marketing is an essential tool for businesses of all sizes. It allows you to connect with your customers and keep them up-to-date on your products and services. Let’s talk about the basics of email marketing and tips for getting started! The first step in email marketing is creating a list of email addresses. This can be done by manually gathering email addresses from your customers or using an opt-in form on your website. Once you have a list of email addresses, you can begin sending out email newsletters and other promotions. To create effective email marketing campaigns, you need to identify your audience. What are their interests? What do they want to know about your products or services? Tailor your email content accordingly. Another critical factor to consider is the design of your email campaigns. The layout and graphics should be eye-catching and professional-looking. And, make sure to use a readable font size and color. Finally, test your email campaigns before sending them out
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Build Your Brand with Content Marketing
Content marketing is the perfect way to build your brand. It’s all about creating content that engages with your audience, communicates your message, and boosts SEO ranking. You can use content marketing in various ways to do this, some more obvious than others. For instance, you could run contests on social media or collaborate with other bloggers on guest posts. But there are so many ways to get started! Creating a blog is a great way to start content marketing. This will give you a place to share your ideas and thoughts on your industry, as well as connect with other bloggers and businesses. You can also use your blog to create valuable content for your customers, such as eBooks, whitepapers, or even videos. The possibilities are endless, and you can tailor your blog to fit your specific brand and audience. Another great way to get started with content marketing is social media. This is a great way to connect with your customers on a more personal
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