I use social media as “business media”.
1. Get in.
2. Create something with the purpose of moving your business ahead.
3. Deliver value with respect to the viewer’s time.
4. Provide a strong “next step”.
5. Get out!
Make it worth the 10 minutes to create or do something else.
Don’t get caught gawking at someone’s breakfast or you will end up burning time that could be used for something more important.
Some of the smartest people in the entire world work for Facebook and Instagram and they do nothing but figure out how to get you to stay on their platforms for as long as possible. (even when they say they don’t).
Those platforms get paid each time someone scrolls 4 posts. There is a sponsored post every 4th post and that advertiser pays whether you click it or not. Now you know why they want you to spend hours scrolling.
Use it to your advantage. Get in. Post. Get out!
No one laying on their deathbed will say “I wish I spent more time on social media”.